Social Media and Cause Marketing Strategist
21 Jan
There are a lot of great resources to assist new business owners in creating their own logo. Here are a few below:
These websites will help you create your company logo, however, keep in mind that your time is money!
Over the years I have had many clients who have created their own logos. Most ended up spending a ton of time trying to figure out the various programs, coming up with a font and design they liked and in the end still ended up calling me to finish the job. When I asked them how many hours spent working on their logo, they ALL said 10+ with the average being around 22 hours. Not to mention, if you use their artwork you are using stock images. You really don’t want to spend money advertising and building your brand around a stock image that you do not have exclusive rights to.
I realize, as a business owner first starting out you are trying to save money and keep costs low. However, put a $ amount on how much your time is worth per hour. Then multiply it by 22 hours. You could easily get a logo professionally designed for that amount, have it be unique to your company and free up 22 hours of your precious time to focus on what’s really important, what you love to do!
Work smarter not harder.
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