Social Media and Cause Marketing Strategist
As marketing executives and business owners we have all seen the recent effects of new emerging technologies on traditional media (TV, Radio & Print). We have also seen the diminishing returns on the advertising. Consumers can now fast forward through a TV ad with their DVR, Satellite Radio and the Ipod have diluted the masses of listeners from traditional radio and the print publications don’t have the same readership due to the vast information available to us on the web. The average consumers have become aware of our traditional methods of advertising and are telling us they have had enough. Don’t get me wrong, traditional media should still be present in any marketing mix, but now companies need to also include Social Media, Word of Mouth (WOM), Guerilla Marketing and Social Responsibility in their marketing campaigns.
Why have these aspects become so important? Consumers are demanding more. They are tired of the “same old”, they want new and innovative. They want interaction, connection and socially conscious businesses who give back to help make this world a better place. So the question that remains in our mind as marketers and business owners is HOW?
There are many ways to customize a plan to incorporate all of these key elements but since I am speaking to many of you and not one of you, I am here to offer you an innovative approach to capture all of these key elements. A Marketing Package for your business that utilizes Social Media, WOM, Guerilla Marketing, PR to tap into traditional media and most importantly it gives back to the community. If you would like to learn more you can download our power point presentation or contact us today.
Power Point: http://is.gd/12D0v
Cause Marketing Stats:
• Consumers spend twice as long viewing cause-related advertisements.
• 65% find emotional incentives for involvement, such as it making them feel good or alleviating shopping guilt, important
• 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about
• 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause
- Cone/Duke University Behavioral Cause Study, 2008