At Xpressive Marketing we believe in giving back and contributing to the greater good. For this reason, we are committed to cause marketing. We teach corporations how to be a socially conscious leaders. We create cause marketing campaigns that strategically bond your organization with a non-profit to create a mutually beneficial relationship. The non-profit benefits in getting increased exposure and much needed funding support from the for-profit. The for-profit benefits by getting increased brand image, increased media exposure, increased employee morale, loyal customers and increased sales.
Cause marketing can only be truly effective when the passion comes from the top. Executives and CEO’s must be passionate about the cause and encouraging to employees to take part in giving back. Start making a difference today, together we achieve more.
• Consumers spend twice as long viewing cause-related advertisements.
• 65% find emotional incentives for involvement, such as it making them feel good or alleviating shopping guilt, important
• 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about
• 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause